Avis Tries New Marketing Slogan

“We try harder” has bit the dust.

The incredibly popoular marketing slogan – which Avis has used for the past 50 – count ‘em – 50 years – has been replaced. The tagline of “We try harder” was created years ago by an advertising copywriter, after agency management communicated with Avis, asking them why people do, in fact, rent cars from them. Their answer was “We try harder.” And the slogan was born.

Last week Avis reportedly said that they are doing away with the successful half-century-old tagline in favor of another one.

Are you ready?

“It’s Your Space.”

The brand is trying to show that the space INSIDE the rental car is where drivers can recharge, or work to still be productive.

Whaddya think?

As a Boston marketing expert and copywriter, I say that if it ain’t broke, don’t fix it.

Leave a Reply