June 2011
Creative Ideas and Outrageous Spa Edition
Do Something Wildly Unusual – Check Out These Spas!

One way to market your business is to offer something extraordinary or wildly unusual. Even if customers don't make that actual purchase, your business name, service or product will become a conversation piece. Case in point. There's a day spa in Manhattan that offers facials made with—are you ready?—nightingale droppings.  Read more . . .

 

May 2011
Maxima Marketing Radio Edition
NOW HEAR THIS!

Debbi now broadcasts a daily "Marketing Minute" for Money Matters Radio, www.Moneymattersradio.net. Her broadcast can be heard once a day, at approximately 2PM, on a wealth of New England radio stations including.  Read more . . .

 

March 7, 2011
Meshuganah Marketing Edition
OFF THE WALL MARKETING FROM MAXIMA MARKETING

I'M WILD ABOUT MESHUGANAH MARKETING
 
I love wacky, wild, unusual, crazy marketing techniques.  (I call it Meshuganah Marketing - based on the Yiddish word for 'craziness.') A Meshuganah Marketing tip requires more creativity than cash - and that's  why it usually stands out.  And more important, that's why they work.  Because marketing is the art of making yourself memorable.  I say this numerous times in my bestseller OFF THE WALL MARKETING IDEAS.  Read more . . .

 

Feb. 12, 2011
Maxima Marketing TV Edition
TV EDITION, MAXIMA MARKETING'S E-NEWSLETTER

MAKING A TV APPEARANCE? GIVING A TV INTERVIEW FOR YOUR BUSINESS OR BOOK? HERE ARE SOME GREAT TIPS THAT I'VE LEARNED OVER THE YEARS.
 
1). Make your appearance snap, crackle and pop.  You want to be enthusiastic.
 
2).  Wear something sharp.  For women, that means classic jewelry such as pearls and a gold necklace.  For men it means a suit with a colorful tie.   Don't follow the example of movie stars who frequently show up on TV in their shabbiest clothes.  Read more . . .

 

February, 2011
Maxima Marketing Oscars Edition
Maxima Marketing's Must-Read Newsletter

THIS SIGNATURE TAG LINE MAKES US ANGRY.
DOES IT MAKE YOU MAD TOO?
 
Maxima Marketing
is expert at creating signature tag lines for clients, and we love an effective tag line such as "Things go better with Coke."

But we are appalled at a radio commercial for a hot sauce that contains the tag line, "I put that s**t on everything."  As a Boston-based marketing expert and author of a bestselling marketing book, I am disgusted that a company would promote itself to the public using such profanity. I am also demoralized and astounded that this profanity passes itself off as "creativity" and disguises itself as a "marketing strategy" when it's the exact opposite.  Read more . . .

 

January 2009
Maxima Marketing Recession Edition
MARKETING IN A RECESSION:
DEFINITELY A "MUST!"

We wish you a Happy New Year -- but will 2009 be good for your business?
  
With the downturn in the economy, your business might be tempted to dramatically cut back in order to cut costs.  We can't emphasize enough that this tactic is probably the WORST thing you can do.  I compare it to the stock market - right now is the time to BUY, not SELL.
 
Facts back me up on this.  First of all, let me tell you a little story about Kellogg's.  During the Depression, when it came to advertising expenditures, Kellogg's outspent its rival, C. W. Post.  When the Great Depression ended, Kellogg's dominated the breakfast table - a dominant position that it's kept to today. And consider this example - During the 1920s Chevrolet was outsold by Ford ten-to-one.  So during the Depression Chevrolet kept advertising, while Ford didn't.  By 1931 Chevrolet outsold its rival.  Read more . . .

 

October 2008
Maxima Marketing Reinventing Yourself Edition
MARKETING TIP OF THE MONTH:
Keep reinventing yourself and your business!

Dunkin' Donuts®. When we think of that spunky pink-and-orange logo, we always think of the world's best coffee (which we much prefer over Starbucks).  And it's a great place to get a snack.  Well, in keeping with the world's obsession with losing weight, Dunkin' Donuts recently unveiled  DDSmart™, the company's first menu of better-for-you food and beverages, which, in our opinion, is a great way for the company to reinvent itself.  Now you can think of Dunkin' Donuts as offering healthy fast food!  Read more . . .