I love Maui (www.visitmaui.com). Every time we visit the Magic Isle, my husband Bill and I head to Warren and Annabelle’s Magic Show, which is the best show on Maui (next to Cirque Polynesia, that is). Owner and master magician Warren Gibson offers a fantastic up-close sleight-of-hand show that’s hilarious –and good clean fun — which is a treasure to see in the increasingly vulgar society we live in.
What does this have to do with marketing? Well, Warren, who hails from the South, but lives and works in Hawaii, has created his own “signature tag line” that he constantly says, and which is displayed in all of his marketing materials:
As a Boston-based marketing expert who is skilled in signature tag lines, I believe that Mr. Gibson has truly found the unique verbiage that makes him memorable, which is exactly what I advise in my best-selling book OFF THE WALL MARKETING IDEAS. Warren, and his snappy salutation, are smart marketing that you’ll always remember.