All Aboard Seabourn’s “Town Square”

Want to stand our from your competition? If you want attention and want to be remembered, try this advice:

When everyone else zigs, you’d better zag.

As a Boston-based marketing expert who also writes a wealth of travel articles, and is an expert in the travel industry, I know memorable marketing when I see it. That’s why when I recently sailed on The Yachts of Seabourn I was instantly impressed. Instead of the typical reception desk you find in hotels and on cruise ships, the new Seabourn Sojourn cruise ship boasts “Seabourn Square.” This town-square-type environment is the nerve center of the ship, where everyone loves to meet, get-together and hang out. It completely obviates and eliminates the traditional Reception Desk atmosphere, with waiting line and physical barrier (in the form of a Front Desk.) The cafe (with a wealth of complimentary coffee and pastries, of course) is always well-attended. In addition, there is also ample and comfortable seating with TV monitors; a special area with lounge chairs and many current magazines; a bank of computers for passengers to use; and in the middle of it all, a private check-in reception area. This brilliant idea is the brainchild of Micky Arison, CEO of Carnival Corporation, which is the world’s largest cruise operator. Everyone we talked to aboard the Sojourn loved Seabourn Square, and it’s easy to see why. It’s unlike anything else you’ve ever experienced on a cruise ship — and it’s dramatically different, and totally fabulous. Check out my website for Maxima Marketing,my business.

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