MARKET YOURSELF BY PIGGYBACKING ON POPULAR TRENDS

Today’s tip? Align yourself with pop culture, to piggyback on popular trends.That’s a smart no-cost, low-cost marketing strategy, and one that I touted in my bestseller,

OFF THE WALL MARKETING IDEAS

. Nowadays, hotels make themselves memorable by capitalizing on pop culture to woo families to their brands. For example, Disney has converted more than 500 rooms at Walt Disney World into princess-themed rooms, where bathroom faucets may be in the shape of Aladdin’s lamp. Barbie fans are in luck in Paris at the chic Plaza Athenee Hotel, where guests can stay in the “Fashion Icon” room with special furniture. The Modern Princess Barbie room features special linens. Marriott has lured families with promotions inspired by SpongeBob Square Pants and Dora the Explorer. In a time when consumers find most customer service experiences very uninspiring, these pop-culture promotions help establish brand loyalty and excitement. Check out my website for Maxima Marketing,my business.

Leave a Reply